Being told “No” is something every business person has to deal with when interacting with prospects.
A lot of advice on handling rejection approaches the issue from a social and personal perspective and is concerned with the psychological implications. And some of these approaches are generally relevant, but as anyone running a small business knows, rejection is a part of everyday business life. We are constantly reaching out to leads, trying to turn those leads into prospects, prospects into clients and clients into customers. We cast our nets ever wider into society and the most common response we get is some form of the word, “no”. For someone coming to the world of the entrepreneur from regular paid employment, this can be quite unnerving.
Don’t let it stop you
Don’t take no for an answer. What this means is that not every rejection has to be final, and even if it ends up being final in that specific instance, it may lead to future opportunities. So don’t be upset that you were turned down – your message may have been incomplete. Remember, “no” is not the worst thing you can hear, it is always better than no response.
Understand their Why
Key to getting your potential client on board is to understand their need and then to manage their perception of your solution. Sometimes that match does not occur in the first instance, even though you may have done a fair job of overcoming objections. It may be that during the course of further interaction, you come to better understand their need and more accurately articulate a solution. Which is why the rejection should not be treated as the final full stop.
Getting on the same page
It is important for us to note that the rejection of our proposal is not a rejection of our personality or even of our brand. It simply represents a disconnect between the problem (as perceived by us) and the solution (as perceived by them). Reconciliation between these two positions may lie in the correction of perceptions or in the nature of the solution itself.
People sometimes are hesitant to continue the conversation with you after they have said no to your proposal. This is particularly relevant if, in the light of new experience they have second thoughts about your proposal. It is difficult for them to walk back an earlier decision and we need to facilitate that process when the situation arises. We must assure them that there are no hard feelings and that you are still available to them should they change their minds. So instead of expressing disappointment at not getting the business, respond in an open and friendly manner. You are also more likely to be remembered for future business.
One of the most significant features of any studio is the ability to have control over the light. The other is the choice of background. Backgrounds vary in complexity and construction. Often the background consists of a simple sheet of paper or fabric backdrop. These come in a variety of colors and textures providing a wide range of choices for image creation. It is not always practical to have every type and color of backdrop on hand.
Fortunately, there is an alternative to having multiple colors of paper or fabric. Enter the gray backdrop. Light takes on the color of any object it hits, this is referred to as producing a “color cast”. Since white, gray and black objects don’t have a “color” as such they do not produce a color cast. Gray backdrops are particularly good at taking on the color of colored light that hits them.
The examples above are the result of colored light hitting a gray backdrop. The intensity of the light can be varied to get various color densities in the background. Colored gels are placed in front of the light source(s) to color the light. The variety of color combinations are limited only by one’s imagination.
Another option to achieve multiple backgrounds with a simple gray backdrop is to change it at the post-production stage.
The gray color lends itself to blending with colored images as it does not influence the actual color of the image or pattern being blended in, just the intensity of the pattern. The images above were photographed against a gray paper backdrop and the backgrounds added in later.
Using these techniques opens up a host of options for the look and style of the image one creates while having the convenience of needing just one backdrop. Please stop by www.pixyst.com to see more examples of my photography or contact me via firstname.lastname@example.org to find out a host of imaging solutions I can put at your service.
Creating a visual representation of your business is a great way to attract customers. With a wealth of options, how does one find the right fit? If you have the right skill set, you can, of course, decide to do the work yourself. Most people quickly discover that there is more to commercial photography than initially meets the eye. Some tips to keep in mind when one decides (or is considering) to hire a photographer.
Every situation has unique features. Even when a photographer has previously worked with a business, there will still be a need to understand differences that may arise with each new assignment. That is done by asking the right questions, by listening with an open mind and by presenting options to open up the client’s mind to the possibilities that exist for what can be delivered.
In order to showcase a business, a variety of image types and genres may be required. A variety of subjects may need to be photographed. This will, of course, depend on the nature of the particular business – subjects vary from people to products. Whatever or whoever the subjects are, they must be shown at their best. That can be done with a deep knowledge of lighting, posing and staging.
It may be difficult for someone who is not a photographer or an art critic to properly evaluate photography. Who is going to make our people, products, and business look attractive to the public? One method is to look at the ads in high-end magazines and compare their look with the look of the photographs you are evaluating. A good photographer should:
- be able to handle a variety of lighting situations
- be able to direct pose and give concise directions to the subject
- be able to work quickly and efficiently so as not to waste the client’s time
Ultimately, this is a partnership, between the representatives of your business, and the photographer, with a common goal of providing the best images to help the business to sell their goods and/or services. Contact http://www.pixyst.com for support with developing your imaging strategy.