Being told “No” is something every business person has to deal with when interacting with prospects.
A lot of advice on handling rejection approaches the issue from a social and personal perspective and is concerned with the psychological implications. And some of these approaches are generally relevant, but as anyone running a small business knows, rejection is a part of everyday business life. We are constantly reaching out to leads, trying to turn those leads into prospects, prospects into clients and clients into customers. We cast our nets ever wider into society and the most common response we get is some form of the word, “no”. For someone coming to the world of the entrepreneur from regular paid employment, this can be quite unnerving.
Don’t let it stop you
Don’t take no for an answer. What this means is that not every rejection has to be final, and even if it ends up being final in that specific instance, it may lead to future opportunities. So don’t be upset that you were turned down – your message may have been incomplete. Remember, “no” is not the worst thing you can hear, it is always better than no response.
Understand their Why
Key to getting your potential client on board is to understand their need and then to manage their perception of your solution. Sometimes that match does not occur in the first instance, even though you may have done a fair job of overcoming objections. It may be that during the course of further interaction, you come to better understand their need and more accurately articulate a solution. Which is why the rejection should not be treated as the final full stop.
Getting on the same page
It is important for us to note that the rejection of our proposal is not a rejection of our personality or even of our brand. It simply represents a disconnect between the problem (as perceived by us) and the solution (as perceived by them). Reconciliation between these two positions may lie in the correction of perceptions or in the nature of the solution itself.
People sometimes are hesitant to continue the conversation with you after they have said no to your proposal. This is particularly relevant if, in the light of new experience they have second thoughts about your proposal. It is difficult for them to walk back an earlier decision and we need to facilitate that process when the situation arises. We must assure them that there are no hard feelings and that you are still available to them should they change their minds. So instead of expressing disappointment at not getting the business, respond in an open and friendly manner. You are also more likely to be remembered for future business.
One of the most significant features of any studio is the ability to have control over the light. The other is the choice of background. Backgrounds vary in complexity and construction. Often the background consists of a simple sheet of paper or fabric backdrop. These come in a variety of colors and textures providing a wide range of choices for image creation. It is not always practical to have every type and color of backdrop on hand.
Fortunately, there is an alternative to having multiple colors of paper or fabric. Enter the gray backdrop. Light takes on the color of any object it hits, this is referred to as producing a “color cast”. Since white, gray and black objects don’t have a “color” as such they do not produce a color cast. Gray backdrops are particularly good at taking on the color of colored light that hits them.
The examples above are the result of colored light hitting a gray backdrop. The intensity of the light can be varied to get various color densities in the background. Colored gels are placed in front of the light source(s) to color the light. The variety of color combinations are limited only by one’s imagination.
Another option to achieve multiple backgrounds with a simple gray backdrop is to change it at the post-production stage.
The gray color lends itself to blending with colored images as it does not influence the actual color of the image or pattern being blended in, just the intensity of the pattern. The images above were photographed against a gray paper backdrop and the backgrounds added in later.
Using these techniques opens up a host of options for the look and style of the image one creates while having the convenience of needing just one backdrop. Please stop by www.pixyst.com to see more examples of my photography or contact me via email@example.com to find out a host of imaging solutions I can put at your service.
Sometimes you don’t just want a picture made. Sometimes there are real challenges. Take, for example, this team of realtors who needed a group photo done:
This was going to be used in various marketing collateral. In print, and online. The clean white background meant that it would integrate smoothly with the page. The only problem was that there were logistical challenges. The team members could not (for scheduling and location reasons) be at the same place at the same time for the photo.
The solution was to photograph them separately and then composite the images together:
Keeping lighting, distance to subject, camera height, and focal length consistent meant that the individual images could be brought together into one believable whole. What challenges do you face in getting the right images for your marketing? Let us help you find solutions, contact us at http://www.pixyst.com.
If you are in a business that involves customer facing, your online presence has to have a way to project the personalities of those people who are the face of the business. Pictures may serve to identify the individual, but beyond that, you want the client to get a sense that they know this person and would like to do business with them. It’s a snap judgment, but it’s real and you want it to work in your favor.
While there are different styles of headshot, you want something that relates to your personality type and the message you are trying to send. Cinematic Headshots are a style of headshot branded by Dylan Patrick. They have now been introduced to Phoenix, AZ.
They can be done literally anywhere – an office hallway, parking lot, anywhere. They make the subject look professional, yet approachable. I give all the direction you need, and the results are always excellent.
The image below was the setup for the result obtained above. Even when your environment does not look particularly attractive, you get a beautiful out-of-focus background that enhances your look. You can see more examples here. If you want to stand out from the crowd, please contact me at firstname.lastname@example.org and give your image a boost. #Headshots, #Executive, #Portraiture, #Phoenix, #Chandler, #Scottsdale, #AZ