The Mechanics of Rejection

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Being told “No” is something every business person has to deal with when interacting with prospects.

Handling rejection

A lot of advice on handling rejection approaches the issue from a social and personal perspective and is concerned with the psychological implications.   And some of these approaches are generally relevant, but as anyone running a small business knows, rejection is a part of everyday business life. We are constantly reaching out to leads, trying to turn those leads into prospects, prospects into clients and clients into customers. We cast our nets ever wider into society and the most common response we get is some form of the word, “no”. For someone coming to the world of the entrepreneur from regular paid employment, this can be quite unnerving. 

Don’t let it stop you

Don’t take no for an answer. What this means is that not every rejection has to be final, and even if it ends up being final in that specific instance, it may lead to future opportunities. So don’t be upset that you were turned down – your message may have been incomplete. Remember, “no” is not the worst thing you can hear, it is always better than no response.

Understand their Why

Key to getting your potential client on board is to understand their need and then to manage their perception of your solution. Sometimes that match does not occur in the first instance, even though you may have done a fair job of overcoming objections. It may be that during the course of further interaction, you come to better understand their need and more accurately articulate a solution. Which is why the rejection should not be treated as the final full stop.

Getting on the same page

It is important for us to note that the rejection of our proposal is not a rejection of our personality or even of our brand. It simply represents a disconnect between the problem (as perceived by us) and the solution (as perceived by them). Reconciliation between these two positions may lie in the correction of perceptions or in the nature of the solution itself.

Maintaining bridges

People sometimes are hesitant to continue the conversation with you after they have said no to your proposal. This is particularly relevant if, in the light of new experience they have second thoughts about your proposal. It is difficult for them to walk back an earlier decision and we need to facilitate that process when the situation arises.  We must assure them that there are no hard feelings and that you are still available to them should they change their minds. So instead of expressing disappointment at not getting the business, respond in an open and friendly manner. You are also more likely to be remembered for future business.

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Finding a Commercial Photographer for your Business

Creating a visual representation of your business is a great way to attract customers. With a wealth of options, how does one find the right fit? If you have the right skill set, you can, of course, decide to do the work yourself. Most people quickly discover that there is more to commercial photography than initially meets the eye. Some tips to keep in mind when one decides (or is considering) to hire a photographer.

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Communication

Every situation has unique features. Even when a photographer has previously worked with a business, there will still be a need to understand differences that may arise with each new assignment. That is done by asking the right questions, by listening with an open mind and by presenting options to open up the client’s mind to the possibilities that exist for what can be delivered.

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Versatility

In order to showcase a business, a variety of image types and genres may be required. A variety of subjects may need to be photographed. This will, of course, depend on the nature of the particular business – subjects vary from people to products. Whatever or whoever the subjects are, they must be shown at their best. That can be done with a deep knowledge of lighting, posing and staging.

Competence

It may be difficult for someone who is not a photographer or an art critic to properly evaluate photography. Who is going to make our people, products, and business look attractive to the public? One method is to look at the ads in high-end magazines and compare their look with the look of the photographs you are evaluating. A good photographer should:

  • be able to handle a variety of lighting situations
  • be able to direct pose and give concise directions to the subject
  • be able to work quickly and efficiently so as not to waste the client’s time

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Ultimately, this is a partnership, between the representatives of your business, and the photographer, with a common goal of providing the best images to help the business to sell their goods and/or services. Contact http://www.pixyst.com for support with developing your imaging strategy.

 

Executive Portraiture on Location

Are you involved in any service in which trust is a major selling point? Do you have an online presence? Then people want to see who you are. They want to see what you look like, and then they are going to draw conclusions based on the images they see of you. You want those conclusions (impulsive as they may be) to be in your favor. People form opinions about you based on the visuals you present, and there is no substitute for a good first impression.

You want your customer-facing representatives to have strong headshots on your website and other collateral. The look should be consistent from one image to another and it would be nice if you did not have to face logistical challenges of having everyone go off and look for a photo studio. What if the studio could come to you.

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All you need is a conference room and we can set up a studio with backdrop and lighting right in your premises. Very precise direction is provided, so the subject never has wonder what to do while in front of the camera. The result is a minimum of time expended and a maximum of convenience – a win-win.

Photographic Solutions

Sometimes you don’t just want a picture made. Sometimes there are real challenges. Take, for example, this team of realtors who needed a group photo done:

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This was going to be used in various marketing collateral. In print, and online. The clean white background meant that it would integrate smoothly with the page. The only problem was that there were logistical challenges. The team members could not (for scheduling and location reasons) be at the same place at the same time for the photo.

The solution was to photograph them separately and then composite the images together:

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Keeping lighting, distance to subject, camera height, and focal length consistent meant that the individual images could be brought together into one believable whole. What challenges do you face in getting the right images for your marketing? Let us help you find solutions, contact us at http://www.pixyst.com.

Cinematic Headshots

If you are in a business that involves customer facing, your online presence has to have a way to project the personalities of those people who are the face of the business. Pictures may serve to identify the individual, but beyond that, you want the client to get a sense that they know this person and would like to do business with them. It’s a snap judgment, but it’s real and you want it to work in your favor.

While there are different styles of headshot, you want something that relates to your personality type and the message you are trying to send. Cinematic Headshots are a style of headshot branded by Dylan Patrick. They have now been introduced to Phoenix, AZ.

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They can be done literally anywhere – an office hallway, parking lot, anywhere. They make the subject look professional, yet approachable. I give all the direction you need, and the results are always excellent.

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The image below was the setup for the result obtained above. Even when your environment does not look particularly attractive, you get a beautiful out-of-focus background that enhances your look. You can see more examples here. If you want to stand out from the crowd, please contact me at photo@pixyst.com and give your image a boost. #Headshots, #Executive, #Portraiture, #Phoenix, #Chandler, #Scottsdale, #AZ

Photography is more than just pushing a button

In the past just getting a photograph correctly exposed and in focus took some effort and know-how on the part of the photographer. With modern cameras, no competence whatsoever is required to get an image correctly exposed and in focus, so anybody can do that. What the camera does not take care of is the creative details of making the image. The camera does not decide where to place anything or even in which direction to point itself.

The first image was made just pointing the camera at the subject and pressing the shutter release with no consideration for background, environment, composition or lighting – which is why the result is mediocre.

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Model: Shay Elizabeth

The second image was made from the same spot just turning to a different composition and paying attention to the afore-mentioned important factors in image-making: background, environment, composition and lighting producing a much more pleasing result.

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Model: Shay Elizabeth